Marketing in 2026: turning events into growth engines
Is your event marketing strategy ready for 2026?
Planning an effective event marketing strategy is essential in 2026. Whether the goal is to increase brand awareness and build community, generate leads or drive commercial success – setting out clear timelines and metrics are key to achieving return on investment from your events.
This webinar, hosted by the Financial Times, will share insights and best practices when developing your event marketing campaign whilst exploring broader strategies such as data integration into CRM tools, cross-functional alignment between sales and marketing, and use of content and social media channels to keep your audience engaged.
Key Discussion Points
Events in the Marketing Funnel
How can senior marketing leaders adapt their strategies to the event type and audience?
From data to decisions
What are the best metrics to ensure data-driven decision making?
Rethinking Event Marketing
Where should senior marketing leaders be experimenting and innovating?
Join Us On 7 May
FT Live Digital Dialogues – fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.
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