Enhancing Marketing Strategies Through Events

In 2024, there has been a growing trend of small in-person events and webinars, as marketers increasingly incorporate these formats into their strategies to enhance audience engagement. ROI remains a top priority, promoting the need for better post-event follow up and year-round engagement. Despite technological advancements, many organisations struggle to integrate event technology into their broader marketing ecosystems, highlighting a key area of both improvement opportunity, and frustration. 

Looking to 2025, innovation must centre on capitalising on the potential of event tech to augment your marketing efforts and centralising event marketing planning processes to drive efficiency. Event marketers need to keep evolving by using data-driven strategies and better integration of technology to increase innovation and audience engagement. 

This webinar, hosted by FT Live, explored how event marketers can leverage trends and technologies to navigate budget constraints, enhance audience engagement and drive innovation with data-driven strategies to increase ROI. 

Maximising impact on budgets

How are event marketers rethinking strategies to deliver impactful events on tighter budgets? 

Data-driven follow-ups

What are the latest data-drive approaches for post-event follow up and how can they be used to strengthen relationships with attendees?

Integrating event tech seamlessly

Why is integrating event technology with broader marketing systems still a struggle for many and what solutions and approaches can address this? 

Exploring event innovations

What innovations should event marketers explore now to stay agile and competitive in 2025?

Discover

Key event marketing trends shaping 2025, keeping your strategies relevant and forward-focused

Engage

Audiences year-round with data-driven insights to build stronger, lasting connections post-event

Optimise

Your tech integration to streamline resources and maximize ROI on every event

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