Enhancing Marketing Strategies Through Events
How will new trends and technologies re-shape events in 2025?
In 2024, there has been a growing trend of small in-person events and webinars, as marketers increasingly incorporate these formats into their strategies to enhance audience engagement. ROI remains a top priority, promoting the need for better post-event follow up and year-round engagement. Despite technological advancements, many organisations struggle to integrate event technology into their broader marketing ecosystems, highlighting a key area of both improvement opportunity, and frustration.
Looking to 2025, innovation must centre on capitalising on the potential of event tech to augment your marketing efforts and centralising event marketing planning processes to drive efficiency. Event marketers need to keep evolving by using data-driven strategies and better integration of technology to increase innovation and audience engagement.
This webinar, hosted by FT Live, will explore how event marketers can leverage trends and technologies to navigate budget constraints, enhance audience engagement and drive innovation with data-driven strategies to increase ROI.
Maximising impact on budgets
How are event marketers rethinking strategies to deliver impactful events on tighter budgets?
Data-driven follow-ups
What are the latest data-drive approaches for post-event follow up and how can they be used to strengthen relationships with attendees?
Integrating event tech seamlessly
Why is integrating event technology with broader marketing systems still a struggle for many and what solutions and approaches can address this?
Exploring event innovations
What innovations should event marketers explore now to stay agile and competitive in 2025?
Take your event marketing strategy to the next level
Join Us On 12 December
FT Live Digital Dialogues - fully digital one hour event experiences delivering maximum engagement. Live webinars provide unique opportunities to engage global senior audiences. All access, digital passes include access to all the live sessions PLUS all sessions on demand for 30 days. Join the conversation.
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